Your home dashboard used to be one fixed layout — the same handful of cards for everyone, whether you live in sales, purchasing, or the warehouse. Now it's yours to shape. Customizable dashboards let you add any of 100+ widgets — KPIs, trend charts, gauges, leaderboards and live activity — then drag, resize and arrange them exactly how you want. Keep separate dashboards for different jobs (an Overview, a Sales view, an Operations view) and switch between them with one click. Everything is drawn from your live data, so the moment a widget lands on your board it's already showing real numbers.

You went to the trouble of entering your marketing spend, 3PL fees, software subscriptions and Amazon storage costs, and allocating them to the right products and brands — but your Profitability Report acted like none of it existed. It stopped at gross profit, so a brand that looked healthy on paper could be underwater once its share of overhead landed. The Profitability Report now includes the cost entries you allocate — every marketing campaign, fee and overhead cost folds into the report as a distinct, auditable cost line, and the bottom line becomes a full margin ladder: Revenue → Gross Profit → Contribution Margin → Operating Profit.

Which material actually makes you money? Which collection is quietly dragging your margin down? If you track those things as product attributes, the answer has always been in SKU — but the Profitability Report couldn't see it. It grouped by Brand, SKU, Supplier, Sales Channel, Product Type, and Sub Sales Channel, and that was it. Anything else meant exporting to a spreadsheet and pivoting by hand. Group by Attribute fixes that. The Profitability Report now offers a seventh grouping: pick any custom product attribute you've defined — Material, Collection, Season, Fit, anything — and the report builds one row per value, with the same revenue, cost, profit, and margin math as every other dimension.

If you plan how much to buy from each supplier every month, that plan probably lives in a spreadsheet — and reconciling it means exporting purchase orders, pivoting them by supplier and month, and eyeballing the result against your budget. By the time you spot an overrun, the money is already spent. Purchasing Targets brings the whole loop into SKU: set a monthly purchase target per supplier, and a live report compares it against your actual purchase orders — with variance, mid-month pacing, and exactly how much room you have left to buy.

You set Net 30 on a purchase order, the supplier's invoice arrives — and then nothing. The due date was something you typed in by hand (or didn't), it rendered as plain grey text, and nothing in SKU.io ever told you a payment was about to slip. Late fees, missed early-pay discounts, and a scramble at month-end were the result. Invoice Due Dates & Payment Scheduling closes that loop end to end: due dates now derive themselves from your payment terms, every invoice and bill wears a live overdue / due-soon status, a proper payables aging report shows who you owe by bucket, you can pay a supplier's whole statement in one recorded payment, and the correct due date flows through to Xero and QuickBooks Online so your accounting reports finally agree with SKU.io.

Every business has that one question the standard reports can't quite answer — "on-hand value by product this month", "revenue by channel and brand", "which SKUs are moving and what are they worth". Until now, answering it meant exporting to a spreadsheet or asking someone to build a report for you. The new Custom Report Builder lets you answer those questions yourself: pick the data, drag the fields you care about, and get a live table, chart, or pivot in seconds — no spreadsheets, no waiting.

If you sell on Amazon FBA, storage fees quietly eat into your margins — and until now they were invisible at the product level. Amazon charges them per product, per month, but the only way to see what each product was really costing you was to download a TSV, aggregate hundreds of FNSKUs across fulfillment centers, map them to your products, and hand-enter the totals. Every month. So in practice, nobody did. Amazon storage fee cost allocation changes that: SKU.io now pulls Amazon's two storage fee reports automatically and turns them into per-product cost entries — no spreadsheets, no manual entry.

Your gross margin says a product is profitable. But after the ad spend, the affiliate payouts, the warehouse rent, and the software subscriptions — is it? Those indirect costs live in invoices and spreadsheets, never connected to the products that caused them. Cost Allocation closes that gap: record any indirect cost in SKU.io, spread it across the products, brands, suppliers, or sales channels it belongs to, and see true contribution margin — revenue minus COGS minus the overhead each product actually carries. It's a profitability layer, not a bookkeeping one: allocations never create accounting transactions, so there's no risk of double-counting against your real books.

"If I sell this at $X on Amazon, what do I actually keep?" Until now, answering that meant a spreadsheet — one that doesn't know your real landed costs, your channel's fee schedule, or what actually happened the last hundred times you sold the item. Product Pro Forma is a live, per-channel profitability calculator built into SKU.io. Pick any product (or sketch a hypothetical one you're thinking of sourcing), and it models the full unit economics — selling price, COGS with cost-category breakdown, shipping, marketplace fees, payment fees — for each of your connected sales channels. Every input recalculates the results instantly, and for products you already sell, the estimate sits right next to your actual realized profitability so you can see exactly where your assumptions drift from reality.

Filing a state sales-tax return used to mean leaving SKU.io, exporting orders, and rebuilding the numbers in a spreadsheet — channel by channel, because each marketplace only shows you its own slice. Sales Tax Reporting brings the whole picture into one place: tax collected by destination state, the split between what you owe and what your marketplaces already remitted for you, and a live view of where you're approaching economic-nexus thresholds.