If your team plans in Airtable — merchandising calendars, purchasing boards, ops trackers — keeping it in step with SKU.io has meant CSV round-trips or a paid middleware subscription that breaks the moment either side changes. The new Airtable integration removes the bridge entirely: connect your Airtable account and SKU.io syncs your operational data both ways, on a schedule or in near-real-time. Push products, inventory, orders, purchase orders, and suppliers into your own Airtable base — or let SKU.io build a ready-made base for you in one click — and when someone edits a safe field in Airtable, review the change before it updates your catalog. It's a first-party, two-way connector with nothing in the middle.

Your home dashboard used to be one fixed layout — the same handful of cards for everyone, whether you live in sales, purchasing, or the warehouse. Now it's yours to shape. Customizable dashboards let you add any of 100+ widgets — KPIs, trend charts, gauges, leaderboards and live activity — then drag, resize and arrange them exactly how you want. Keep separate dashboards for different jobs (an Overview, a Sales view, an Operations view) and switch between them with one click. Everything is drawn from your live data, so the moment a widget lands on your board it's already showing real numbers.

Your demand-planning forecast has always turned recent sales into a reorder quantity — but it treated every product as if it sold at one steady pace. A SKU that has tripled over the last quarter was still planned off its flat average, so you under-bought your fastest movers and over-bought the ones winding down. And when you wanted to plan for a promotion you'd run before, you had to eyeball last year's numbers and mentally scale them up. Trend-aware forecasting changes both: the baseline can now follow a product's trend instead of a flat mean, every recommendation shows exactly how it was built, and a promotion you measured once becomes a reusable lift that automatically scales with how much your business has grown.

Your suppliers rarely reach every one of your warehouses in the same number of days. The same vendor might land stock at your main warehouse in two weeks but take six by sea to a warehouse in another region — yet SKU.io applied a single lead time to every destination, so one of those reorder recommendations was always built on the wrong number. Per-warehouse lead times let you set a default lead time on a supplier and then override it for individual warehouses, and demand planning automatically uses the right one for each destination you forecast.

Your demand-planning forecast has always given you a reorder quantity — but not a way to tell whether that number was built on two years of steady sales or two days of noise. A brand-new SKU with almost no history looked exactly as authoritative as a proven bestseller, and once you exported the results, the reasoning behind each number disappeared. Forecast confidence fixes that: every recommendation now carries a confidence level, a likely range around the quantity, and a plain-English explanation of how it was calculated — right in the results table, in the calculation detail, and in the export you hand to finance.

You tweak a kit's recipe — swap a component, bump a quantity — and suddenly your history and your forecasts look different, as if the previous version never existed. Worse, you can't answer a simple question: what was actually in this bundle back in the spring? Until now, a bundle or kit had exactly one recipe — whatever it happens to be right now. Recipe History changes that. Every bundle and kit now keeps a full, dated history of its recipe, so you can see what it contained on any date, edit it without rewriting the past, schedule a change ahead of time, and correct a past recipe when something was recorded wrong.

Drop-shipping should be the easiest kind of fulfillment — your supplier ships straight to the customer and you never touch the stock. In practice, an out-of-stock order would quietly backorder against your own warehouse instead of routing to the supplier, and when it didn't drop-ship there was no single place to see why. Drop-ship automation brings the whole flow together: a Drop-ship Status panel that shows exactly why an order will (or won't) route to a supplier, automatic routing of eligible out-of-stock orders, a purchase order created and sent on your behalf, and a clear view of whether that PO actually reached the supplier. No more guessing, no more silent backorders.

If you sell regulated, high-value, or warranty-backed goods — electronics, medical devices, cosmetics, anything with a recall or authenticity requirement — "how many do we have" was never enough. You needed to know which one, and where it went. Until now SKU.io tracked quantities but not the individual units behind them. Serial Number Tracking closes that gap — and now follows each unit end to end: opt in per product, capture a serial as stock arrives, choose the exact units when you fulfill, print them on your pick lists and packing slips, and trace any serial's full history.

Adjusting stock used to be a leap of faith. When you removed units — for damage, loss, a recount, or a correction — you couldn't see what that stock was already promised to. Take a few units, and a customer's order could quietly slip into backorder with nobody the wiser. Add stock, and you had no idea which waiting orders it would unblock. Now every inventory adjustment shows its impact before you commit — the exact orders it will fill or backorder — so nothing happens behind your back.

If you buy or sell in more than one currency, keeping exchange rates accurate used to be a manual chore — someone had to remember to update the conversion for each currency, and a rate that quietly went stale skewed your margins, costs, and reports. Automatic Daily Exchange Rates takes that job off your plate: SKU.io now pulls fresh rates every day and keeps every currency current, converted to your base currency automatically — whatever that base currency is.