Until now, getting data out of SKU.io meant polling the API, exporting spreadsheets, or asking a developer to build something custom. Want a Slack message when goods are received? A Google Sheets row for every new sales order? A customer added to your email tool the moment they first buy? Each one was a mini engineering project. SKU.io now has a native Zapier integration, powered by a new outbound webhooks platform — when something happens in SKU.io, SKU.io tells the outside world about it, in real time. Connect the official SKU.io app on Zapier — now live in the Zapier App Directory in beta — and build those automations in minutes, or point a webhook at your own endpoint and build anything you like.

AI agents are getting genuinely useful — but pointing one at a platform with thousands of API endpoints is a slow, error-prone start. The agent has to rediscover which endpoint does what, what fields it needs, and how the pieces fit, every single time. So teams end up rebuilding the same integration glue over and over. Agentic Skills fixes that. It's a new open-source library of ready-made skills — curated playbooks that tell an AI agent exactly how to accomplish a real business task in SKU: which endpoints to call, in what order, with which fields, plus the e-commerce context to get it right. Point your agent at a skill and it just works.